User growth has become the focus of all SaaS businesses (including MyCloudIT) and ISVs. User growth can determine how your business is doing. By factoring in your churn, you can get a pretty good idea about where you stand. Keeping your user growth rate above your churn rate is key.
Something to keep in mind, while marketing and advertising can play a role in user growth, it is typically more focused on gaining the interest of the potential lead. After that, there are several things you can be doing internally to help convert the leads to new users. Let’s take a look at 3 strategies for user growth.
And don’t be afraid to set NPS score goals with the entire company. By bringing everyone in, you’ll be able to ensure actions are taken when you identify a trend or determine something needs to be changed in one of your processes.
2. Experiment with Pricing
There are a few things to keep in mind when experimenting with pricing, but overall, this could help increase the number of new users. When analyzing your current pricing, this is a good time to also reexamine your freemium offer, if you have one, and see if it is playing a part in user growth or stalled growth.
A few things to remember:
3. Identify Key Features You’re Missing
In effort to account for everything and not lose any information, we strongly suggest finding a program that can track the product suggestions, demand, and the status of it. There are many programs out there, so find one that works best for your team.
To wrap up, we want to share a helpful tool you can use to give you a better idea about where you’re at and if you need to look at making changes. The SaaS calculator will calculate your growth ceiling and let you know how much longer you have if you continue as is. If you’re interested in reading more about metrics, check out the SaaS Growth Metrics.
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